Ink sans fight russian4/7/2024 ![]() So, when traditional advertising does not work as before, what did brands do? Some moved to unconventional ways of building brands, opting for new media or new creative paths, trying to hyper-segment and reach customers with a new language. At the same time, traditional mass advertising has seen a decline in its effectiveness over the last decades, as Professor Gerald Tellis from USC, among others, has shown. ![]() Instead, marketers have traditionally emphasized mass marketing tactics to build their brands and, in many ways, they forgot the importance of having customers trusting them. But social trust was not an ingredient most marketers did care about until recently. Thus, it is a measure of your brand quality. David Brooks, writing for The Atlantic, argues that "social trust is a measure of the moral quality of a society." In businesses, social trust translates into a good brand positioning and a potentially healthy customer relationship.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |